12 Best Email marketing WordPress Plugins [Freemium]
So, you are looking for the best email marketing WordPress plugins which are affordable, easy to set up and do not require payment details until you go for the premium version. Sounds, great.
But, do you know how much email marketing can impact your online business? I have already written an article about it, you can read that here.
Now, I hope you understand the importance of email marketing. So, let’s dive into it.
What should be in the best email marketing WordPress plugin?
Before selecting the best email marketing WordPress plugin for you, you must understand what your requirements are? How do you know which email marketing plugin is suitable for you or which not?
See, we all know that every plugin will definitely have some extra features, that’s why they stand. So, now you must know how much you need that and how much you can spend for that feature?
Following are the important features of a good email marketing WordPress plugin.
Integration must be easy
First thing is integration, it must be straightforward and easy to integrate. Let’s assume if you are not able to integrate the plugin with your WordPress website, all the features are useless. So, the first and foremost thing is that plugins should be easy to integrate and must have detailed documentations.
Well rated
As per business expectations, the plugin must have good ratings and reviews. So, that you don’t need to spend your time on experiments. That’s why before using any plugin you must check the ratings and read the reviews.
Easy UI and understandable tools
Every email marketing service provider provides the analytical tools so that you could understand your audience how they react to your newsletters. So, these tools must have an easy UI to use and understandable reports and results.
No, spam
You must ensure the spam rate of the email marketing service. Nobody wants to use the service which is not good at email delivery and land to the spam. But these email marketing agencies are very well specialists at their job so most of the time your newsletter delivers to the subscriber’s inbox.
Budget friendly
At the end you have to take care of your budget. You can’t spend more than you earn or what you earn. So, plugins must be affordable as per your budget. Some email marketing services provide monthly billing and annual billing and some could be one time payment. Both have their benefits. Read their price table carefully.
There are lot of other factors also, which define the best email marketing WordPress plugin. If you want to add anyone to this list please comment below.
Now, let’s look at the available email marketing plugins for WordPress.
Best Email marketing WordPress plugins
There are so many email marketing WordPress plugins available but you should be very careful while choosing the right one for you. If you have just started your online business you need the plugin which provides more free usages with basic features. If you are already an advanced user then probably you have already selected the plugin but if you want to switch you must understand your expectations and match with available plugins.
I have ordered below plugins as per their costing. Like low costing and more free features are at the top and high costing will be down.
Mailster
Mailster provides you with everything on your WordPress dashboard where other email marketing software provides different dashboards to manage your email campaigns.
You can take it as an advantage because you won’t need to use the unfamiliar dashboard to manage your email marketing campaigns.
Where other email marketing software charges you monthly or annually, mailster charges you only once. It has everything that you need like email templates, email automation, drag and drop email builder etc.
You can manage different lists for your subscribers. You also can track your campaigns like open rates, clicks and other detailed reports.
Price:
One-time fee for $29 including future updates with 6 month support.
Mailchimp
Mailchimp is a very popular and useful email marketing WordPress plugin. There are some third party form plugins available which support mailchimp. So, you can easily integrate your existing form plugin with mailchimp service.
Mailchimp provides you a wide range of features including auto email, newsletters, events, latest posts etc. This plugin has a lot of email templates and also comes with drag and drop template builder.
It provides you an easy UI dashboard to manage your subscribers with segmentation and your different email campaigns.
Mailchimp is free upto 2000 subscribers which is quite enough to build and set up your online business. It means mailchimp doesn’t want to charge you until you start earning.
Price:
It is free upto 2000 subscribers
$9.99 upto 50,000 subscribers
Newsletter
It’s another very popular WordPress newsletter plugin which provides you everything on your WordPress dashboard. It is free to use with basic features. But these basic features are enough for small startups and small bloggers.
It never limits you for emails and subscribers. It provides you free access for unlimited emails and unlimited subscribers. You can track your campaigns, open rates, clicks etc from your WordPress dashboard directly.
Newsletter is a features based email marketing WordPress plugin, means you have to pay only if you want to use more advanced features of email marketing.
Price:
It is free to use with limited features, to use more features, you need to upgrade with $65/year.
Hubspot – email marketing WordPress plugin
It’s another awesome email marketing solution. As you might hear about hubspot’s other amazing products, email marketing software is one of those. It’s completely free with awesome required features.
It comes with 20+ well designed email templates with email automation features. Hubspot email marketing plugin also has drag and drop email builder as other plugins and much more.
Actually, you have to read about it and understand your requirements because hubspot provides you lots of amazing features for free of cost. And you might not need anything else for email marketing but if you need more features they have premium plans for that.
Price:
It’s free of cost for basic plan and $800/month to upgrade to premium
They might have low budget plans available as per your requirements. Worth visiting at least once.
SendPress Newsletters
SendPress is an easy to use and popular WordPress plugin. It has all the required features at reasonable cost. It can help you to manage your email marketing campaigns with email scheduling. You can import any post content to create a newsletter and can send with email automation features.
It has enough email templates, so that you could focus on the content only. But if you want you can design your own newsletter template with sendpress easy to use email builder.
SendPress never limits you with subscribers, so it’s for unlimited subscribers as well as unlimited emails with features as per plan. It is much cheaper than the other plugins which charge you monthly.
Price:
Starting at $39/year for 1 month support, unlimited subscribers
It has standard plan for $99/year and business plan for $199
Plan may vary as per current situations or may have other occasional discounts, so better to check from the official website.
Email Subscribers & Newsletters
It is a complete newsletter plugin that lets you automate your emails and newsletters to your subscribers. This plugin has an amazing subscription box that can grab the user’s attention instantly. It’s GDPR ready and it also has a subscription spam check.
With this plugin you can create unlimited lists and can store unlimited contacts on your own server. It has an HTML editor to create the post notifications. This plugin also can provide the information about user interaction like opened rates, clicks etc.
You can generate unlimited forms with it and also can integrate it with any popup or other lead generation plugins by icegram.
It is almost free, no subscribers limit, no emails limit, no need of payment details for free usages. It has a premium plan with some advanced features.
Price:
$9/month to use more advanced features.
Mailpoet
Mailpoet allows you to manage your email marketing, grow your mailing list, automate your newsletters, study your marketing reports and design your newsletter templates without leaving your wordpress dashboard.
You can start with it for free upto 1000 subscribers, which is quite enough after this number you will not consider yourself a beginner in email marketing. Then you need monthly or annual plans which are also quite reasonable.
This plugin can provide everything that you need for good email marketing like email templates, user interaction with your newsletters like click rate, open rates etc. You can customize your signup forms with inbuilt form builders. Just drag and drop to design beautiful subscription forms.
The only bad thing is that it’s charges grow as your subscriber base grows. So you have to pay more to manage more subscribers.
Price:
Free upto 1000 subscribers – 13€/month upto 2000 subscribers
Sendinblue
This is an all-in-one email marketing WordPress plugin. It provides you the subscribers segmentations, email automation and email templates etc. You can run various marketing campaigns with the plugin and can track the progress of those campaigns.
It allows you to observe the statistics of your email marketing like open rates and clicks etc with available reports. It has beautiful form designers which help you to design the subscription form that can attract your audience.
Sendinblue is the email marketing WordPress plugin that helps you to increase the conversion rate and grow your business. It provides you more customization and control over your email marketing like you can customize success and error messages also.
It has CSV/text files import features for your contact list, advance segmentation on the bases on different conditions. You can add unlimited custom fields to it. Although 300 emails are enough to manage your beginning with email marketing and you can upgrade anytime to premium plan.
Price:
Free upto 300 emails per day
$25/month upto 10000 emails
Optinmonster
Optinmonster comes with 14 days unconditional money back guarantee because they believe the quality of this plugin. It allows you to start unlimited campaigns, subscribers list segmentations, page level targeting and simple reporting and 3500 pageviews and much more for just around $6 per month.
Optinmonster provides you the drag and drop form builder so that you could design beautiful forms which generate more leads. You can also create different types of form like popups, floating bars, slide-ins and fullscreen takeovers and much more. Optinmonster also has exit intent technology which means it will open the popup form right before your visitor is about to leave.
It also offers onsite retargeting which means different and more personalized messages to first time visitors and returning visitors. With optinmonster you can track your conversion rate for different campaigns, it will help to make the right decision about your email marketing campaigns.
It has various plans starting from $5.85/mo to $31.85/mo. Optinmonster basically introduces it’s plan as per features, So, as your needs grow, charges will also grow.
Price:
Starting at $5.85/mo
ConvertKit
ConvertKit is one of the popular email marketing WordPress plugins with 30,000 active installations. You can grow your email list, increase conversion rate and can generate more sales with convertKit email marketing softwares.
With convertKit you can schedule newsletters to establish better communication with your audience. It provides you beautiful email templates with customization features.
With this plugin you can track your conversions, user actions and email delivery reports easily. It also provides you a shortcode [convertkit] which you can place anywhere on the website, Like middle in the post, below the post or in the side widget etc.
Price:
Fee upto 1000 subscribers
$29/month for next 1000 subscribers
Jilt
Jilt is used for Woocommerce stores to increase sales by email marketing. It makes email marketing more effective and easy. You can share latest products, discount deals, coupons and lots more with your customers by using Jilt email marketing service.
Jilt can help you to recover your lost sales by sending follow-up emails to your customers who abandoned a cart before purchase. It can help you to re-engage your customers by promoting discount sales with some time intervals. Jilt also has the prebuilt template collections with template editors where you can design your imaginations into reality.
Thousands of Woocommerce stores depend on Jilt for their email marketing and are able to generate more sales. Jilt can allow you to track your email campaigns and adjust as per your needs.
Jilt provides you the 14 days trial to use all features. After that you can switch to a free plan or premium plan as per your needs.
Price:
Free upto 300 contacts and starting at $29/month for upto 1000 contacts.
Jackmail
Jackmail developed by Sarbacane company. It helps you to run various email campaigns and generate more revenue. Jackmail allows you to fully integrate it with WordPress, so you don’t need to leave the WordPress dashboard for anything.
This plugin helps you to send emails, create campaigns and design amazing subscription forms. You can also track your email campaigns and much more. It has prebuilt email templates with available customization tools. It will not slow down your website because all the email routed through the jackmail server in the blink of an eye.
Price:
Free 30 days trial with 500 emails and only key features. After that you have to buy a premium plan to continue with it which is starting at $69/month upto 5000 emails.
Conclusion
Actually some plugins will charge you monthly, some will be annually. Where some will charge you as per emails requirements and some may charge as per subscribers. Few will charge you simple monthly charges where others can increase the charges as you grow your email list. So, be careful while selecting the right plugin for you.
Best Email marketing WordPress plugins can save our time so that we could more focus on content.
Don’t forget to comment below, your comments help me to provide more better information.
