Why Email marketing is still important for WordPress Websites?

What is email marketing for WordPress websites?

You will also learn,

Why do we need email marketing or what is the importance of email marketing?

How email marketing can impact your online business?

How easy to set up email marketing for WordPress websites? 

Why email marketing is still important for WordPress?

As we all know there are lots of social media platforms where we can reach our audience and expand our businesses. Then why email marketing?

It’s good to have a strong hold on social media platforms and we must be there. But do you know that email marketing can generate 10x more leads than social media platforms because it’s very hard to get enough followers on these platforms where email marketing is little bit easy. 

And who knows when which social media platform will fade away. In short social media comes and goes but email marketing is still working.

There are 3x more email accounts than other social media platforms

Yes, email marketing is easy but a little bit. Because before asking for the email from our visitor we must serve our best content that actually influences them. So, we must have an art to convince our audience to listen or read what we are offering.

That means we must be good at sales. Yes, we must know how to sell our content. Following are the reasons to use email marketing for WordPress Website top of other marketing channels.

Reasons to use email marketing for WordPress

They want to hear you

When someone fills your newsletter subscription form and hits the subscribe button that means they are already interested in your content. This is the best thing about email marketing that your targeted audience already wants to hear you. Most of the potential customers definitely check their emails in the morning every day.

Audience segmentation

We can maintain different email lists as per their interests and provide them what they actually want. More targeted audience means more conversion rate. Email marketing has the capability to return your investments with interest.

Emails are free

Email marketing is much much cheaper than other channels. Normally emails are free but if you use any email marketing service that can cost you but even then you will get high returns for your investments on email marketing.

It’s a long run

Emails are never going to be old. It’s been a long run since 1970. Other social media channels may come and go but email forever. So,  if we learn email marketing that can make a huge impact on our digital business journey.

Add personal flavor

You can add your personal flavor into your newsletters. So, that your audience can feel you while reading your emails. There are plenty of options available with email marketing services where you can use the subscriber’s name and other information to create the personal touch. When subscribers feel you in the newsletter it will create more conversions as compared to normal robotic emails.

So, what, why do we need to use third party email marketing plugins for our WordPress website? We can send them email personally and manage our email list with our own database.

Why we need third party email marketing service for WordPress?

Easy to set up

Third party email marketing services are easy to set up as compared to self set up. Just register with any email marketing service then install their plugin that’s it. It’s ready to work. You can save your energy and money to invest on your email marketing instead of just set up.

Provide analytical tools

Yes, these email marketing services provide you with very interesting analytical tools that tell you about your audience’s actions. How many emails opened? How many clicked etc. that will help you to design a more suitable newsletter for your audience.

More control

You can control everything about your email like template, receiver information and your personal touch. By adding your social media links to your newsletter you can connect your audience with other marketing channels. You also can add call of action in your emails that can engage your audience more with your content.

Manage multiple lists of different type of audiences

These services can help you to manage different types of audience with separate email lists. This feature can help you to serve more suitable content to targeted audiences. 

Less spam and guaranteed conversion

What if your newsletters do not reach to the subscriber’s inbox and land to the spam. It will be a complete waste of time and money. These third party email marketing services spent lots of money to just prevent their email from landing in the spam folder. They have specialists for this job. That’s why using these email marketing services are far better than building your own system.

Customer support

These email marketing services also provide reliable customer support. So, you get stuck anywhere they will be there to assist you. That’s their duty, they are always ready to help you to get you done everything with your online marketing.

For the free version of these services they provide in-depth and detailed documentation but if you need customer support then you might need the premium version.

Costs

So, how much should I spend for my email marketing?

Well, it depends, if you have just started your online business then you don’t need to buy a premium version of these services. They provide you enough service with a free version.

When you start earning something and feel that you need more features you can upgrade to the premium version anytime.

Automation

Email automation is one of the other nice features with email marketing. It works like you post something and it will automatically send emails update to your audience without your time investment.

Even you can schedule your emails for offers, discounts or for special events and your email marketing partner will automatically send email notifications to your targeted audiences.

Sum-up

As we all know that email marketing can generate more leads than other marketing channels. So, it’s better to have an understanding of this concept. There are lots of resources to learn and improve email marketing knowledge.

Email marketing for WordPress website is very easy to set up with plugins and also easy to manage.

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